One World Observatory in New York City is full of great multimedia experiences, but a visitor’s first will be just after they scan their ticket at the lobby. There they’ll be greeted by a 65′ wide by 16′ tall world map projection which welcomes them from wherever in the world they’ve come from. When a visitor’s ticket is scanned, our on-site server gathers data in real time to compute statistics such as the total distance traveled by visitors to the tower, the common countries that visitors journey from, and more. As visitors pass from the lobby into the rest of the tower, a welcome message appears to them in their native language. Produced in collaboration with The Hettema Group, Legends, Accesso, and Electrosonic.
One World Observatory